Privacy Policy
This privacy policy provides you with an overview of how Talisma processes your data. It applies to all websites and apps, as well as other services and offerings provided by Talisma .
To which services and offers does this privacy policy apply?
The way Talisma processes your data is the same for most of our offerings. This privacy policy therefore applies to all the services and products we offer our customers in Europe, whether we provide them through a website, an app, in stores, by phone, at events, or on social media or other channels. For clarity, we use the generic term "services" for this "normal case."
However, for certain services, we exceptionally process your data differently or for specific purposes. This may be due to the type of service or the requirements of a specific country. When we refer to these cases ("specific cases"), we use the terms "service-specific" or "country-specific".
What this privacy policy tells you:
- What data is stored by Talisma ?
- What we do with this data and why we need it.
- What are your data protection rights and what are your choices?
- What technologies and data do we use to personalize and coordinate our services and content, for a safe, simple, seamless and individual shopping experience?
- What technologies and data do we use for advertising, including tracking technologies?
1. What data is processed by Talisma ?
Talisma offers you a variety of services that you can use in different ways. Depending on whether you contact us online, by phone, in person, or otherwise, and depending on the services you use, various data from different sources is collected. Much of the data we process is data you provide when you use our services or contact us, for example, when you register and provide your name, email address, or postal address. We also receive technical data about your device and access data that we automatically collect when you interact with our services. This may include information about the device you are using. We collect other data through our data analysis (e.g., in the context of market research and customer evaluations). Where applicable, we also receive data about you from third parties, such as credit reference agencies and payment service providers.
2. For what purposes does Talisma use my data?
Talisma processes your data in compliance with all applicable data protection laws. In this regard, we naturally adhere to the principles of data protection law applicable to the processing of personal data. Therefore, we generally process your data only for the purposes stated in this privacy policy or at the time you provide your data. These purposes primarily include processing purchases and providing, personalizing, developing, and ensuring the security of our services. Furthermore, we use your data within the strict limits of German and European data protection law, as well as for other purposes such as product development, scientific research (particularly in the fields of machine learning, artificial intelligence, and deep learning), market research, optimizing business processes, tailoring our services to your needs, and personalized advertising.
3. Personalized services
Developing and providing personalized features and services is essential to us. Regardless of location, time, or device, we offer you a customized shopping experience and offers perfectly tailored to your personal interests. Therefore, processing your data to personalize our services is an integral part of the services offered by Talisma .
4. Information about websites and apps
We use your data to provide the Talisma websites and apps. In addition to device and access data generated each time you use these services, the type of data processed, as well as the purposes of data processing, depend on how you use the features and services available through our services. Furthermore, we use data generated during the use of our services to determine how our online offering is used. We use this information, in particular, for shopping personalization to improve our services and deliver targeted advertising.
5. Newsletter
We offer a variety of newsletter services. When you subscribe to a newsletter service, you receive information on the topics covered in the newsletters. In addition, there are also newsletters specific to each service and which are an integral part of it.
6. Individual product suggestions via email and push service
In connection with our services, we present you with information and offers from Talisma tailored to your interests. You will receive these personalized product suggestions even if you are not subscribed to our newsletter. To select these individual product suggestions, we first use, in accordance with the law, your current purchase data and data concerning your interests. From this, we select products that interest you based on the interests and preferences you have indicated to us, as well as your profile data.
7. Gift vouchers
We use the data provided when ordering Talisma vouchers to verify and process the order, as well as to send and validate the voucher. This also includes recording and processing data related to the use of the voucher, and in particular, preventing fraud.
8. How does Talisma use my data for advertising purposes?
We and our advertising partners use your data to show you personalized ads within Talisma services and on other operators' websites and apps. For this purpose, we and our advertising partners use standard internet technologies. This allows us to show you targeted ads and present you with ads and offers that are genuinely relevant to you. This enables us to better meet our users' needs through personalization and product discovery, and to keep you engaged with our services in the long term through a more personalized shopping experience.
9. To whom is my data transmitted?
Talisma only transmits your data if permitted by German or European data protection law. We work with technical service providers (e.g., data center operators) or logistics companies (e.g., postal operators like DHL). These providers may generally process your data on our behalf only under certain conditions. If they are our data processors, the providers only have access to your data to the extent and for the duration necessary to provide the service in question.
10. What are my data protection rights?
In accordance with the law and under the conditions it defines, you have the following data protection rights: right of access (Article 15 GDPR), right to erasure (Article 17 GDPR), right to rectification (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a data protection supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7, paragraph 3 GDPR), and right to object to certain data processing measures (Article 21 GDPR).
11. When is my data deleted?
Your personal data will be stored for as long as necessary for the purposes described in this privacy policy, including for the performance of our contractual and legal obligations. Where applicable, we will also store your personal data for other purposes, if and to the extent that the law permits us to store it for specific purposes, including for the establishment, exercise, or defense of legal claims.
12. How is my data protected by Talisma ?
We transmit your personal data using encryption. This applies to your order and your customer login. For this purpose, we use the SSL (Secure Socket Layer) encryption system. Furthermore, we secure our websites and other systems using technical and organizational measures against the loss, destruction, access, modification, or dissemination of your data by any unauthorized person.
13. Changes to this privacy policy and contacts
As we develop our websites and apps, and implement new technologies to improve our service to you, changes to this privacy policy may be necessary. Therefore, we recommend that you review this privacy policy periodically.
